Boost Your Healthcare Marketing With Video

The healthcare industry is growing quickly as 10,000 Baby Boomers turn 65 every day. According to a study completed last year by Google, 57% of the Boomer generation have searched online for health information. A survey done by the National Research Corporation in 2011 showed 20% of respondents rely on social networking for health information and of those, 94% use Facebook as their number one source. Are your healthcare marketing efforts keeping up with these trends?

One way to capture online attention and enhance your marketing program is through use of online video. Websites containing video consistently show a lower bounce rate and increased time-on-site versus sites without video content. Video also helps with search engine optimization efforts as sites with this type of content, according to Forrester Research analyst Nate Elliott, are 50 times more likely to appear on Google’s first page results than sites without video content.

Creating Online Marketing Videos

With the increase in simple high-definition cameras, as well as easy-to-use video editing and distribution options, video has become a more affordable option for healthcare marketers. Those looking to create videos should start with a list of potential topics. Your videos should cover topics and stories that your potential customers would be interested in. Nobody wants to see a glorified commercial for your hospital on their Facebook page, but a video teaching how to look for signs of pending health risks may be of interest. Here are a few recommendations:

Healthcare Marketing Video Ideas:

Customer testimonials and inspirational stories (beware HIPAA regulations)
Preventative medicine and health tips videos
New technologies and hospital techniques
Inspirational videos from YOUR hospital community showing positive events and trends

Editing Marketing Videos:

Once the appropriate footage is captured, simple editing software can help make your videos web-ready. Most new computer models come with basic video editing software or you can download a program such as Camtasia Studio to create your final product. Another option would be to hire a healthcare marketing firm or video production studio to assist in the production of your videos. This kind of consultant can also advise a hospital how to maximize their video efforts (on the hospital website, through social media, at locations throughout the hospital, through local public service announcements, etc.).

Remember to keep videos short as attention spans, especially on the web, are not what they used to be. Optimal length should be under two minutes but attention must be grabbed in the first 10 seconds or risk users clicking away.

Online Discovery

To get your videos discovered, ensure you are taking advantage of social media and search engine optimization. But we’ll discuss that more in Part II of our post on Healthcare marketing videos. Stay tuned next week and please let us know any questions you’d like answered in next week’s post by using the comments section below.

Medical Claims Analyst Jobs

A Medical Claims Analyst works in the insurance industry to determine levels of reasonable and necessary charges for all medical claims. These are then used when ascertaining which costs will be covered by a medical insurance policy.

Nature of the Work

A Medical Claims Analyst is responsible for maintaining “cost containment” for their employer, usually an insurance company. Cost containment is basically the ability to keep costs (payout for medical insurance claims) to a minimum in order to provide a reasonable profit for the insurance company.

In order to determine whether specific medical/surgical bills are reasonable and necessary, a medical claims analyst evaluates what the “usual and customary” billings are; these are then used to determine what amount will be paid when a claim is filed. Items which are reviewed and analyzed may include: length and appropriateness of hospital stay, surgical procedures, claims referred for medical management, appropriate follow-up physician visits, and similar items.

Analysts may also perform a second review of claims which have been denied in whole or in part to determine the appropriateness of the payments authorized, or interpret the Workers’ Disability Compensation Act to determine eligibility. They may also be required to attend hearings or mediations to defend the decisions made if they are disputed.

Analysts prepare reports and records which analyze and interpret data related to claims quality of service, as well as produce forecasts of claim receipts.

Training and Qualifications Needed√£EUREUR

Most Medical Claims Analyst jobs require a bachelor’s degree in nursing, physician assistant, pharmacy, or business administration or the equivalent combination of education and experience with several years claims analysis experience. Opportunity For Advancement

After working at an entry level analyst job for several years, a typical career path would be to become a lead supervisor over a group of analysts, perhaps eventually promoting to senior supervisor over a department.

Long Term Job Outlook

With the healthcare industry experiencing greater than average growth, these jobs should continue to offer good long term potential. In addition, with the potential of the new national healthcare system, more analysts may be needed to ensure the appropriate levels of care are met.

Salary and Earnings Potential

Medical Claims Analysts make an average of $53,000, with a range of mid $40k to low $60k. Differences depend on geographical location and experience. A working knowledge of medical billing claims terminology, and the medical claims process is necessary. In addition, a strong base in mathematics and statistics is desirable.